{"id":3066,"date":"2018-02-07T13:00:01","date_gmt":"2018-02-07T12:00:01","guid":{"rendered":"https:\/\/www.selbstundich.de\/real-men-in-advertising-lone-wolves-or-caring-dads\/"},"modified":"2022-05-23T16:19:18","modified_gmt":"2022-05-23T14:19:18","slug":"real-men-in-advertising-lone-wolves-or-caring-dads","status":"publish","type":"post","link":"https:\/\/www.selbstundich.de\/en\/real-men-in-advertising-lone-wolves-or-caring-dads\/","title":{"rendered":"\u201cReal men\u201d in advertising &#8211;  lone wolves or caring dads?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><h6>Nowadays, the diversity of male images is broader than ever. Advertising puts several typologies of masculinity in the limelight. The key question for marketers and salesmen is: What does my communication achieve? Who is reacting to it, how and why?<\/h6>\n<h6>Our analysis shows you what role different brands assigned to men in their communication and what is necessary so that a man\u2019s story ends up a success story for the brand.<\/h6>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:1%;margin-bottom:2%;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-2\"><h6><u>Request complete analysis:<\/u><\/h6>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:1%;margin-bottom:2%;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-3\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f4478-o1\" lang=\"de-DE\" dir=\"ltr\" data-wpcf7-id=\"4478\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/3066#wpcf7-f4478-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Kontaktformular\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"4478\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.4\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"de_DE\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f4478-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<div class=\"wps-form\">\n\t<div class=\"wps-form-row\">\n\t\t<div class=\"wps-form-column\">\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"salutation\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" id=\"salutation\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Salutation*\" value=\"\" type=\"text\" name=\"salutation\" \/><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<div class=\"wps-form-column\">\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"firstname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" id=\"firstname\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"First Name*\" value=\"\" type=\"text\" name=\"firstname\" \/><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<div class=\"wps-form-column\">\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"lastname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" id=\"lastname\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Last Name*\" value=\"\" type=\"text\" name=\"lastname\" \/><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"wps-form-row\">\n\t\t<div class=\"wps-form-column\">\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" id=\"email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email Address*\" value=\"\" type=\"email\" name=\"email\" \/><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"wps-form-row\">\n\t\t<div class=\"wps-form-column\">\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"phone\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-text wpcf7-validates-as-tel\" id=\"phone\" aria-invalid=\"false\" placeholder=\"Phone Number\" value=\"\" type=\"tel\" name=\"phone\" \/><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<div class=\"wps-form-column\">\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" id=\"organization\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Company Name*\" value=\"\" type=\"text\" name=\"company\" \/><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<div class=\"wps-form-column\">\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"position\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" id=\"position\" aria-invalid=\"false\" placeholder=\"Position\/Job Title\" value=\"\" type=\"text\" name=\"position\" \/><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"wps-form-row\">\n\t\t<div class=\"wps-form-column\">\n\t\t\t<p><span class=\"form-contact-acceptance-datenschutz\"><b>Notes on the form<\/b> (*Mandatory)<br \/>\n<b>Your salutation and surname<\/b> | We need your title and your name to be able to address you.<br \/>\n<b>Your e-mail address<\/b> | A copy of your request will be sent to your e-mail address.<br \/>\n<b>Your 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We will use your details to answer your request. Here you will find our <b><a href=\"https:\/\/www.selbstundich.de\/en\/privacy-policy\/\" target=\"_blank\">privacy policy and revocation notices<\/a><\/b>.<\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<div class=\"fusion-alert alert custom alert-custom fusion-alert-center wpcf7-response-output fusion-alert-capitalize awb-alert-native-link-color alert-dismissable awb-alert-close-boxed\" style=\"--awb-border-top-left-radius:0px;--awb-border-top-right-radius:0px;--awb-border-bottom-left-radius:0px;--awb-border-bottom-right-radius:0px;\" role=\"alert\"><div class=\"fusion-alert-content-wrapper\"><span class=\"fusion-alert-content\"><\/span><\/div><button type=\"button\" class=\"close toggle-alert\" data-dismiss=\"alert\" aria-label=\"Close\">&times;<\/button><\/div>\n\t\t<div class=\"wps-form-row\">\n\t\t\t<div class=\"wps-form-column\">\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"hcap-cf7\">\t\t<input\n\t\t\t\ttype=\"hidden\"\n\t\t\t\tclass=\"hcaptcha-widget-id\"\n\t\t\t\tname=\"hcaptcha-widget-id\"\n\t\t\t\tvalue=\"eyJzb3VyY2UiOlsiY29udGFjdC1mb3JtLTdcL3dwLWNvbnRhY3QtZm9ybS03LnBocCJdLCJmb3JtX2lkIjo0NDc4fQ==-2180ecd9bc028da879bb1708acaea100\">\n\t\t\t\t<span id=\"hcap_cf7-69ecda96ae61a8.04107194\" class=\"wpcf7-form-control h-captcha \"\n\t\t\tdata-sitekey=\"8938032d-9ac4-4c3a-b48e-ba89d13978b8\"\n\t\t\tdata-theme=\"light\"\n\t\t\tdata-size=\"normal\"\n\t\t\tdata-auto=\"false\"\n\t\t\tdata-ajax=\"false\"\n\t\t\tdata-force=\"false\">\n\t\t<\/span>\n\t\t<input type=\"hidden\" id=\"_wpnonce\" name=\"_wpnonce\" value=\"accbbb5819\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/en\/wp-json\/wp\/v2\/posts\/3066\" \/><\/span><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" id=\"send\" type=\"submit\" value=\"Submit\" \/>\n\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<\/form>\n<\/div>\n\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":3320,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[172,147,181,174,166,178,175,173,176,179,165,171,177,180],"class_list":["post-3066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analyse","tag-advertising","tag-analysis","tag-brand-en","tag-caring-dads","tag-communication","tag-crunch-question","tag-diversity","tag-lone-wolves","tag-male-images","tag-mans-story","tag-marketing-en","tag-real-men","tag-salesmen","tag-success-story"],"_links":{"self":[{"href":"https:\/\/www.selbstundich.de\/en\/wp-json\/wp\/v2\/posts\/3066","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.selbstundich.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.selbstundich.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.selbstundich.de\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.selbstundich.de\/en\/wp-json\/wp\/v2\/comments?post=3066"}],"version-history":[{"count":0,"href":"https:\/\/www.selbstundich.de\/en\/wp-json\/wp\/v2\/posts\/3066\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.selbstundich.de\/en\/wp-json\/wp\/v2\/media\/3320"}],"wp:attachment":[{"href":"https:\/\/www.selbstundich.de\/en\/wp-json\/wp\/v2\/media?parent=3066"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.selbstundich.de\/en\/wp-json\/wp\/v2\/categories?post=3066"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.selbstundich.de\/en\/wp-json\/wp\/v2\/tags?post=3066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}