{"id":4205,"date":"2022-03-31T13:47:50","date_gmt":"2022-03-31T11:47:50","guid":{"rendered":"https:\/\/www.selbstundich.de\/instagood-using-social-media-as-a-qualitative-research-tool\/"},"modified":"2024-07-02T11:19:20","modified_gmt":"2024-07-02T09:19:20","slug":"instagood-using-social-media-as-a-qualitative-research-tool","status":"publish","type":"post","link":"https:\/\/www.selbstundich.de\/en\/instagood-using-social-media-as-a-qualitative-research-tool\/","title":{"rendered":"#instagood: Using social media as a qualitative research tool"},"content":{"rendered":"
Social media such as Instagram & Co. strongly shape the information and consumer behavior, especially of the young target group. They have an enormous influence on their everyday lives.<\/h6>\n

In order to immerse in the digitally influenced living environment of the young target group, the RSG uses Instagram as a research tool. This creates a survey channel that reflects the communication behavior of the young target group and thus corresponds to the current zeitgeist: unfiltered, direct and emotional (images, GIFs to illustrate moods).<\/p>\n<\/div>

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With the help of Instagram, RSG offers solutions for the following two research areas:<\/h6>\n

1. Generation of insights:<\/strong> Immersion in people’s everyday lives and the associated emotions<\/p>\n

2. Evaluation of communication strategies via Instagram:<\/strong>Review of social media content exactly where it is sent<\/p>\n<\/div>

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Did we make them curious? Further information on the possibilities of the Instagram research tool can be found here:<\/h6>\n

1) RSG Instagram Insight Screen<\/strong><\/a> <\/i><\/strong><\/a><\/p>\n

2) RSG Communication Check <\/i><\/strong><\/a><\/h6>\n<\/div>

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