{"id":4231,"date":"2022-04-04T16:18:32","date_gmt":"2022-04-04T14:18:32","guid":{"rendered":"https:\/\/www.selbstundich.de\/sustainability-change-from-hygiene-factor-to-lifestyle\/"},"modified":"2022-05-10T14:18:31","modified_gmt":"2022-05-10T12:18:31","slug":"sustainability-change-from-hygiene-factor-to-lifestyle","status":"publish","type":"post","link":"https:\/\/www.selbstundich.de\/en\/sustainability-change-from-hygiene-factor-to-lifestyle\/","title":{"rendered":"Sustainability: Change from hygiene factor to lifestyle"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-text-transform:none;\"><h6>Sustainability is no longer just &#8220;nice to have&#8221;: The former hygiene factor, which was rarely purchase decisive in the past, has now become a formative lifestyle. Sustainability is a key issue, especially for young adults.<\/p>\n<p>In this context, social media channels such as Instagram provide an important platform to take a stand on the topic of sustainability. This presents companies with new challenges but offers opportunities at the same time. <\/p>\n<p>Melanie Sommer analyzes how sustainability is dealt with on Instagram and identifies reaction patterns that should be taken into account by companies when it comes to sustainability.<\/p>\n<p>Do you also want to understand what demands are placed on companies?<\/p>\n<p>Then get in touch with us and make use of an individual, cost-free webinar!<\/h6>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:1%;margin-bottom:2%;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-text-transform:none;\"><h6>A first insight into our results can be found here:<\/p>\n<p><a href=\"https:\/\/www.selbstundich.de\/pdf\/RSG_Webinar_Instagram_Understanding_sustainability_better_HANDOUT.pdf\" target=\"_blank\" rel=\"noopener\"><strong>RSG Webinar Instagram &#8211; Understanding sustainability better <i class=\"fb-icon-element-1 fb-icon-element fontawesome-icon fa-external-link-alt fas circle-yes fusion-text-flow\" style=\"--awb-iconcolor:#3f5d75;--awb-iconcolor-hover:#dee8ed;--awb-circlebordersize:1px;--awb-font-size:21.12px;--awb-width:42.24px;--awb-height:42.24px;--awb-line-height:40.24px;--awb-margin-right:12px;\"><\/i><\/strong><\/a><\/h6>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:1%;margin-bottom:2%;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":4224,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[146],"tags":[587,651,138],"class_list":["post-4231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analysis","tag-analyzed","tag-change","tag-self-i"],"_links":{"self":[{"href":"https:\/\/www.selbstundich.de\/en\/wp-json\/wp\/v2\/posts\/4231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.selbstundich.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.selbstundich.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.selbstundich.de\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.selbstundich.de\/en\/wp-json\/wp\/v2\/comments?post=4231"}],"version-history":[{"count":0,"href":"https:\/\/www.selbstundich.de\/en\/wp-json\/wp\/v2\/posts\/4231\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.selbstundich.de\/en\/wp-json\/wp\/v2\/media\/4224"}],"wp:attachment":[{"href":"https:\/\/www.selbstundich.de\/en\/wp-json\/wp\/v2\/media?parent=4231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.selbstundich.de\/en\/wp-json\/wp\/v2\/categories?post=4231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.selbstundich.de\/en\/wp-json\/wp\/v2\/tags?post=4231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}