{"id":4272,"date":"2018-11-19T12:09:57","date_gmt":"2018-11-19T11:09:57","guid":{"rendered":"https:\/\/www.selbstundich.de\/saving-energy-is-important-but-boring\/"},"modified":"2022-05-10T14:20:58","modified_gmt":"2022-05-10T12:20:58","slug":"saving-energy-is-important-but-boring","status":"publish","type":"post","link":"https:\/\/www.selbstundich.de\/en\/saving-energy-is-important-but-boring\/","title":{"rendered":"Saving energy is important &#8230; but boring"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><h6>The energy transition can only be achieved if the consumer is involved. In the FAZ supplement &#8220;Climate protection needs diversity&#8221;, Melanie Sommer explains why innovative technology and good reasons for doing so are not enough. Only those who take the consumer emotionally with them have the chance to initiate change.<\/h6>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:1%;margin-bottom:2%;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-2\"><p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-3404\" src=\"https:\/\/www.selbstundich.de\/wp-content\/uploads\/IWOMagazin_Interview_TeilA-1.png\" alt=\"\" width=\"1474\" height=\"2081\" srcset=\"https:\/\/www.selbstundich.de\/wp-content\/uploads\/IWOMagazin_Interview_TeilA-1-200x282.png 200w, https:\/\/www.selbstundich.de\/wp-content\/uploads\/IWOMagazin_Interview_TeilA-1-212x300.png 212w, https:\/\/www.selbstundich.de\/wp-content\/uploads\/IWOMagazin_Interview_TeilA-1-400x565.png 400w, https:\/\/www.selbstundich.de\/wp-content\/uploads\/IWOMagazin_Interview_TeilA-1-600x847.png 600w, https:\/\/www.selbstundich.de\/wp-content\/uploads\/IWOMagazin_Interview_TeilA-1-725x1024.png 725w, https:\/\/www.selbstundich.de\/wp-content\/uploads\/IWOMagazin_Interview_TeilA-1-768x1084.png 768w, https:\/\/www.selbstundich.de\/wp-content\/uploads\/IWOMagazin_Interview_TeilA-1-800x1129.png 800w, https:\/\/www.selbstundich.de\/wp-content\/uploads\/IWOMagazin_Interview_TeilA-1-1200x1694.png 1200w, https:\/\/www.selbstundich.de\/wp-content\/uploads\/IWOMagazin_Interview_TeilA-1.png 1474w\" sizes=\"(max-width: 1474px) 100vw, 1474px\" \/><\/p>\n<\/div><div class=\"fusion-text fusion-text-3\"><p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-3406\" src=\"https:\/\/www.selbstundich.de\/wp-content\/uploads\/IWOMagazin_Interview_TeilB-1.png\" alt=\"\" width=\"1474\" height=\"2081\" srcset=\"https:\/\/www.selbstundich.de\/wp-content\/uploads\/IWOMagazin_Interview_TeilB-1-200x282.png 200w, https:\/\/www.selbstundich.de\/wp-content\/uploads\/IWOMagazin_Interview_TeilB-1-212x300.png 212w, https:\/\/www.selbstundich.de\/wp-content\/uploads\/IWOMagazin_Interview_TeilB-1-400x565.png 400w, https:\/\/www.selbstundich.de\/wp-content\/uploads\/IWOMagazin_Interview_TeilB-1-600x847.png 600w, https:\/\/www.selbstundich.de\/wp-content\/uploads\/IWOMagazin_Interview_TeilB-1-725x1024.png 725w, https:\/\/www.selbstundich.de\/wp-content\/uploads\/IWOMagazin_Interview_TeilB-1-768x1084.png 768w, https:\/\/www.selbstundich.de\/wp-content\/uploads\/IWOMagazin_Interview_TeilB-1-800x1129.png 800w, https:\/\/www.selbstundich.de\/wp-content\/uploads\/IWOMagazin_Interview_TeilB-1-1200x1694.png 1200w, https:\/\/www.selbstundich.de\/wp-content\/uploads\/IWOMagazin_Interview_TeilB-1.png 1474w\" sizes=\"(max-width: 1474px) 100vw, 1474px\" \/><\/p>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:1%;margin-bottom:1%;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-4\"><p>Source: <a href=\"http:\/\/my.page2flip.de\/2607166\/16085241\/16085295\/html5.html#\/10\" target=\"_blank\" rel=\"noopener noreferrer\">faz.net<\/a><\/p>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:1%;margin-bottom:1%;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":3392,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[586],"tags":[568,582,571,566,575,584,565,205,583,572,574,570,585,581,576,135,573,567,577,137,569,138,579,580,578],"class_list":["post-4272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publications","tag-advice-oriented-independent-market-research-institute","tag-an-argument","tag-boring","tag-brand-and-communication-consulting","tag-climate-protection-needs-diversity","tag-climate-targets","tag-consulting-driven-by-research-en","tag-consumer","tag-diversity-of-opinions","tag-energy-transition","tag-faz-supplement","tag-important","tag-in-focus","tag-initiate-changesanstossen","tag-innovative-technology","tag-melanie-sommer-en","tag-pulls-along","tag-qualitative-and-quantitative-research","tag-reasons","tag-rsg-marketing-research-en","tag-save-energy","tag-self-i","tag-takes-away-emotionally","tag-the-chance","tag-unsatisfactory"],"_links":{"self":[{"href":"https:\/\/www.selbstundich.de\/en\/wp-json\/wp\/v2\/posts\/4272","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.selbstundich.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.selbstundich.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.selbstundich.de\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.selbstundich.de\/en\/wp-json\/wp\/v2\/comments?post=4272"}],"version-history":[{"count":0,"href":"https:\/\/www.selbstundich.de\/en\/wp-json\/wp\/v2\/posts\/4272\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.selbstundich.de\/en\/wp-json\/wp\/v2\/media\/3392"}],"wp:attachment":[{"href":"https:\/\/www.selbstundich.de\/en\/wp-json\/wp\/v2\/media?parent=4272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.selbstundich.de\/en\/wp-json\/wp\/v2\/categories?post=4272"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.selbstundich.de\/en\/wp-json\/wp\/v2\/tags?post=4272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}