{"id":4409,"date":"2019-03-14T17:02:58","date_gmt":"2019-03-14T16:02:58","guid":{"rendered":"https:\/\/www.selbstundich.de\/how-to-successfully-stage-men-in-advertising\/"},"modified":"2022-05-20T11:00:15","modified_gmt":"2022-05-20T09:00:15","slug":"how-to-successfully-stage-men-in-advertising","status":"publish","type":"post","link":"https:\/\/www.selbstundich.de\/en\/how-to-successfully-stage-men-in-advertising\/","title":{"rendered":"How to successfully stage men in advertising"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><h6>A look at current advertising campaigns shows that the image of the man is changing. On <strong>marktforschung.de<\/strong> Melanie Sommer describes which images of men are used in advertising. In addition, she explains why campaign success is determined less by how contemporary the image of men is, but rather by the extent to which communication is able to address a relevant conflict between SELF and I.<\/h6>\n<h6><strong><a href=\"https:\/\/www.selbstundich.de\/pdf\/How_to_successfully_stage_men_in_advertising.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Download article<\/a><\/strong><\/h6>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":3320,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[586],"tags":[657,172,649,653,651,166,150,654,656,610,135,645,293,652,655,137,240,647,646,650,648],"class_list":["post-4409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publications","tag-address","tag-advertising","tag-advertising-campaigns","tag-campaign-success","tag-change","tag-communication","tag-conflict","tag-contemporary","tag-i","tag-marktforschung-de-en","tag-melanie-sommer-en","tag-men-en","tag-men","tag-mens-pictures","tag-relevant","tag-rsg-marketing-research-en","tag-self","tag-staged","tag-successful","tag-the-image-of-the-man","tag-view"],"_links":{"self":[{"href":"https:\/\/www.selbstundich.de\/en\/wp-json\/wp\/v2\/posts\/4409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.selbstundich.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.selbstundich.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.selbstundich.de\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.selbstundich.de\/en\/wp-json\/wp\/v2\/comments?post=4409"}],"version-history":[{"count":0,"href":"https:\/\/www.selbstundich.de\/en\/wp-json\/wp\/v2\/posts\/4409\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.selbstundich.de\/en\/wp-json\/wp\/v2\/media\/3320"}],"wp:attachment":[{"href":"https:\/\/www.selbstundich.de\/en\/wp-json\/wp\/v2\/media?parent=4409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.selbstundich.de\/en\/wp-json\/wp\/v2\/categories?post=4409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.selbstundich.de\/en\/wp-json\/wp\/v2\/tags?post=4409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}