„Consulting driven by Research“
Our Clients strongly believe that we distinguish ourselves by sound marketing consultancy based on empirical research.
Consulting stands for
Provinding our Clients with robust findings, inspiring ideas and new inputs in order to find sustainable solutions together with them.
Research stands for
Finding out what occurs to customers´minds and hearths. To achieve this goal we apply the newest findings of psychology and neuroscience in our model „ME&I“.
News
The ME & I-Model
Decisions are conflict resolutions:
The SELF is our inner child; it represents lust and cravings. It longs for pleasure and avoids displeasure. It drives our actions spontaneously and impulsively.
The I is the adult in us, our controller. It tries to minimize the irrational traits of our behavior. It leads to reflection and reasoning based on values and rules.
The SELF really needs to want something.
The I needs a good reason to give the go-ahead to the SELF.
Conflicts define our lives:
Our ME is greedy:
amazing taste, delicious! Irresistible!
Our I ensures moderation and control:
You can´t always eat so much chocolate, it´s unhealthy and makes you fat!
Our ME wants to avoid unpleasant issues:
I don´t want to spend money and don´t need any service. What the hall shall happen?
Our I is conscientious:
if something happens, it´s then a big problem. Take care of your family – avoid these risks!
Our ME is as curious as a child:
a new message! I can´t miss it. Let me read it quickly, nobody cares.
Our I wwarns of consequences:
it´s not that important, leave it – if the police catches you, it´s definitely expensive!
Consultancy areas
successful companies resolve their clients´conflicts.
We support you in offering potential clients the best offer at the right time!
Target Groups & Markets:
Who is actually my target group and what triggers it? Where does my market starts and ends? Is it big enough, or it´s just a niche?Target Groups & Markets:
We find out how target groups solve their ME & I conflicts, what they do and what they use
We analyze the market based on relevant data and detect what conflicts are not yet solved
We look for those cultural and social changes which lead to emerging ME & I conflicts, in order to facilitate development
Innovation & Product:
How can I increase my business? What opportunities shall I grasp now, in order to lead innovation tomorrow? And what are the actual needs of my current and future clients?Innovation & Product:
We detect ME & I conflicts – and how your products can solve them
We check how your products can successfully solve ME & I conflicts better than competitors
We improve your product portfolio so that consumers consider them the best solution for their issue
Communication & Brand:
Does my message consistently reach clients? Does it meet their needs? Does my brand match hearths and minds?Communication & Brand:
Thanks to our story-telling approach consumers will easily understand what benefits your products and brands offer
We investigate what ME & I pattern explain your story at best, if consumers identify themselves with it and how to improve it
We analyze what emotional and functional benefits your brand provides to consumers´ ME & I, and what touch points are more effective in emphasizing these benefits
Methods
In-depth psychology meets statistics, qualitative research meets quantitative methods.
Qualitative Methods
Qualitative Methods
| Ethnography | |
| Category Insights, market and brand insights | |
| Co-Creation, Concept Lab & Concept Screening | |
| Innovation workshops | |
| Brand perception and brand positioning | |
| Communication analysis and pitching | |
Using these methods:
| Focus groups & client workshops | |
| In-depth interviews | |
| Story-telling with Playmobil characters | |
| Eye-tracking & virtual reality | |
| Social Media | |
… and more. Get in touch with us!
Quantitative Methods
Quantitative Methods
| Market segmentation & Brand Architecture | |
| Driver analysis | |
| Concept-test, product-test, retail-test | |
| Potential measurement | |
| Advertising pre- and post-test | |
| Communication & brand tracking | |
Using these methods:
| Face-to-face, CATI, online interviews | |
| Chip games | |
| Multivariate analysis | |
| Eye- & Mouse Tracker | |
… and more. Get in touch with us!
Credentials
some of our successful clients
Contact persons
we support you together with our team of versatile, competent and committed colleagues.
| Melanie Sommer |
| Chief Executive Officer |
| Contact |
| +49 (211) 67 04 – 306 |
| m.sommer@selbstundich.de |
| Thematic focus |
| Psychologic analysis of consumer behavior |
| Qualitative research methods |
| Markus Schildgen |
| Research Director |
| Contact |
| +49 (211) 67 04 – 203 |
| m.schildgen@selbstundich.de |
| Thematic focus |
| Verification of consumer insights |
| Quantitative research methods |