The SELF & I model
decisions are conflict resolutions:
The SELF is our inner child; it represents lust and cravings. It longs for pleasure and avoids displeasure. It drives our actions spontaneously and impulsively.
The I is the adult in us, our controller. It tries to minimize the irrational traits of our behavior. It leads to reflection and reasoning based on values and rules.
The SELF really needs to want something.
The I needs a good reason to give the go-ahead to the SELF.
Conflicts define our lives:
Our SELF wants to avoid unpleasant issues:
I don’t want to spend money without getting anything in return. What can happen to me anyway?
Our I is conscientious:
if something does happen, it will be a big problem. Take care of your family – avoid risk!
Our SELF is as curious as a child:
a new message! I mustn’t miss it. Let me read it quickly, nobody will see me.
Our I warns of consequences:
it’s not that important, leave it – if the police catches you, it will be expensive!
Areas of consultancy
Successful companies resolve their clients’ conflicts.
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In-depth psychology meets statistics. Qualitative research meets quantitative methods.
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