“Real men” in advertising – lone wolves or caring dads?

2018-04-19T17:32:14+00:0007. February 2018|Analysis|
Nowadays, the diversity of male images is broader than ever. Advertising puts several typologies of masculinity in the limelight. The key question for marketers and salesmen is: What does my communication achieve? Who is reacting to it, how and why?
Our analysis shows you what role different brands assigned to men in their communication and what is necessary so that a man’s story ends up a success story for the brand.
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