Evaluation of potential through funneling

2018-12-18T13:15:48+00:0005. May 2017|Research Review|
One question is essential when planning any innovative product or service : how big is my target group? Who are these people? Funneling provides the answers to exactly these questions.
Look at the example shown in this paper
» How we estimate the potential target group,
» How we describe consumer typologies,
» Why actual behavior is essential for valid and meaningful results.
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