RSG2018-12-18T16:02:00+01:0005. May 2017|Uncategorized|
One question is essential when planning any innovative product or service : how big is my target group? Who are these people? Funneling provides the answers to exactly these questions. Look at the example shown in this paper
how we estimate the potential target group,
how we describe consumer typologies,
why actual behavior is essential for valid and meaningful results.