Individualism at a dead end

2018-04-19T16:54:39+00:0012. October 2017|Analysis|
There are two sides to individualism. On the one hand it stands for freedom, being yourself. On the other hand it arouses fear, since we cannot rely on other individualists. We search for solutions to this conflict. Our analysis shows the role of brands in solving this conflict, and what strategies are suitable for increasing consumers’ bonds with your brand.
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