Sustainability is no longer just “nice to have”: The former hygiene factor, which was rarely purchase decisive in the past, has now become a formative lifestyle. Sustainability is a key issue, especially for young adults.

In this context, social media channels such as Instagram provide an important platform to take a stand on the topic of sustainability. This presents companies with new challenges but offers opportunities at the same time.

Melanie Sommer analyzes how sustainability is dealt with on Instagram and identifies reaction patterns that should be taken into account by companies when it comes to sustainability.

Do you also want to understand what demands are placed on companies?

Then get in touch with us and make use of an individual, cost-free webinar!